We have both worked in the coffee industry for a long time and have felt the impacts of high doses of caffeine time and time again. In the past, when caffeine became an issue, we usually tried cutting coffee out altogether. But we realised there was a missing piece in understanding our relationship with caffeine - simply “how much?”.

Sometimes caffeine made us feel great, other times it didn’t. Without knowing our actual intake, it was impossible to understand why.

The real turning point came last year. I (Pete) was feeling constantly stressed, sleeping poorly, and never felt quite right. At the same time, Maria was pregnant and still wanted her morning coffee while needing to reduce caffeine for the baby’s health. We learned that the general recommendation during pregnancy and nursing is around 200 mg of caffeine per day, but again, we had no real way to measure what we were drinking.

That’s when I started experimenting by blending regular and decaf coffees. We quickly discovered that a good-quality decaf could actually add texture and depth to a regular blend. What started as a simple experiment evolved into the full caffeine-level approach we use today. Since becoming conscious of our caffeine in this way, we’ve both felt dramatically better.

Caffeine control is the intentional regulation of caffeine intake using predictable dose, timing, and tapering, rather than relying on habit or accidental over-consumption. It allows you to match caffeine to your physiology, lifestyle, sleep needs, and health conditions - without giving up coffee.

A typical café coffee can contain anywhere from 80 mg to over 200 mg of caffeine, depending on:

• Coffee species - Arabica 1-1.4% vs Robusta 1.8-2.4%
• Brew method - Percolation > Immersion
• Barista dose - Even minor dose changes can impact total caffeine
• Café cup size - Adjusting to balance for cup size can resulting varying amounts of coffee

This huge variability is one of the main reasons caffeine intake is so difficult to control with traditional coffee.

Most coffee brands only offer “regular” and “decaf.” We design coffee around structured caffeine levels so you can actually choose your stimulus.

Our system includes:

• Fully caffeinated (~100–150mg)
• Moderately caffeinated (~60–100mg)
• Low-caffeine (~20–60mg)
• Decaffeinated (~2-20mg)

All of our guidance is based on a 10 g dry-coffee serving standard, allowing far more predictable caffeine management throughout the day.

Absolutely. Just like with any coffee, quality depends on sourcing, processing, and roasting. The past decade has brought innovations in decaffeination, and we anticipate the future to bring even more!

When handled at a specialty level, low-caffeine and decaf coffees can retain:

• Sweetness
• Acidity balance
• Aromatic complexity
• Origin character

We apply the same quality standards to all caffeine tiers, not just full-caffeine coffee.

Yes. Decaffeinated coffee is very low caffeine, not completely caffeine-free.
Approximate residual caffeine per 10 g dose:

• Water Process: ~1–5 mg
• CO₂ Process: ~1–5 mg
• Ethyl Acetate: ~10–30 mg

This is why decaf is best understood as near-zero caffeine, not zero.

No. Low-caffeine coffee still contains meaningful but reduced caffeine, whereas decaf contains only trace amounts.

Low-caffeine coffee is ideal for afternoons, gentle energy, and gradual reduction.

Decaf is ideal for evenings, pregnancy, breastfeeding, or full stimulant avoidance.

Quitting caffeine abruptly often causes withdrawal because regular caffeine use alters adenosine receptor sensitivity in the brain.

Common symptoms include:

• Headaches
• Fatigue
• Brain fog
• Irritability

Gradual reduction allows the nervous system to recalibrate smoothly, making long-term change far more comfortable and sustainable.

Most medical guidelines recommend no more than ~200 mg of caffeine per day during pregnancy.

Our lower-caffeine and decaf options make it far easier to:

• Budget daily intake
• Reduce accidental excess
• Maintain your coffee ritual
• Adjust smoothly through pregnancy
  

Pregnant customers should always follow the advice of their healthcare provider.

Yes. Caffeine has an average half-life of 4–6 hours, and up to 10+ hours in slow metabolisers.

Late-day caffeine can:

• Suppress melatonin
• Delay sleep onset
• Reduce total sleep time
• Impair deep restorative sleep

Low-caffeine and decaf coffees allow evening coffee without sacrificing sleep quality.

Caffeine Control Coffee is designed for:

• Caffeine-sensitive drinkers
• Slow caffeine metabolisers
• Pregnant and breastfeeding parents
• Athletes and shift workers
• High-stress professionals
• Afternoon and evening coffee drinkers
• Anyone managing caffeine intentionally

Yes. Fully caffeinated tiers are designed for a normal physiological caffeine response, while moderate tiers support balanced focus without overstimulation.

Many performance users:

• Use full caffeine in the morning
• Transition to moderate or low caffeine later
• Avoid late-day stimulant interference to aid recovery and sleep

The 4-Week Caffeine Reduction Plan is a structured tapering system that gradually transitions you week-by-week from:

1. Fully caffeinated (Full Speed)
2. Moderately caffeinated (Slow Burn)
3. Low caffeine (Low Impact)
4. Decaffeinated (Smooth Sailing)

It’s designed to minimise withdrawal, protect your coffee ritual, and make reduction feel sustainable rather than punishing.

Yes! You can simply substitute your regular coffee with Slow Burn or Low Impact using the same recipe and number of daily drinks, and your total caffeine intake will automatically drop.

If you need extremely precise caffeine targeting or your equipment doesn’t suit our suggested doses, you can always contact us and we’ll help you calculate an accurate approach.

Ethyl Acetate (EA) decaf is a decaffeination using ethyl acetate made from fermenting sugar cane. It is often called “Sugarcane processed decaf” as well. 

This process maintains a fruity and juicy aspect in the coffee while removing the caffeine.

Ethyl Acetate is a natural byproduct of fruit fermentations, and the most common exposure more people have is from wine. So if you enjoy any form of fermented fruit beverage, you probably encounter Ethyl Acetate (possibly more than in our decaf).

EA decaf is completely safe for consumption. After decaffeination, the beans are thoroughly steamed to remove any residual ethyl acetate. Additionally, any trace amounts that may remain are rapidly broken down and metabolised by the body, ensuring no harmful effects. 

Regulatory agencies, including Food Safety Australia New Zealand (FSANZ), the U.S. FDA and the European Food Safety Authority (EFSA), classify ethyl acetate as safe for food use.  

"Although there is limited toxicological information available for ethyl acetate, the data indicates it is completely metabolised by the body to innocuous products (ethanol and acetate), which are normal components of intermediary metabolism.  Overall, there are no toxicological concerns with the use of ethyl acetate as a processing aid.  The current maximum permitted levels and food groups are acceptable from a human safety perspective."

From FSANZ Review of Processing Aids (Download link)

At extremely high industrial exposure levels, ethyl acetate vapours may cause temporary irritation or dizziness, but these concentrations far exceed what is present in decaffeinated coffee.

In summary: EA decaf coffee is a safe, natural, and effective way to enjoy decaffeinated coffee without compromising on taste.

Yes. We currently offer several Swiss Water Process decaf single origins, including:

Ethiopia Suke Quto Swiss Water Decaf

Colombia Penas Blancas Washed Pink Bourbon (launching soon)

Brazil Fazenda Um Natural Swiss Water Decaf (launching soon)

At present we don’t use water-processed coffees in our blends, but that may change if the right coffee becomes available.

We source coffee with a deep focus on long-term relationships, trust, and shared prosperity.

One of our core business values is 'Taking Care of Our People'

Taking care of our people means caring for:
Our team
Our farmers and producers
Our customers
Our business partners

We prioritise working with producers who can thrive long-term rather than jumping between suppliers purely on price. Even as global coffee prices fluctuate, our goal is to ensure farmers are paid in a way that supports sustainable living and business viability.

No. Caffeine Control Coffee is for anyone who wants intentional caffeine use, whether that means:

• High performance
• Gentle daily energy
• Long-term low intake
• Pregnancy-safe routines
• Or full decaf living

The goal is control - not elimination.

Invisible caffeine means consumption of caffeine from sources you don't consider to be high in caffeine OR more caffeine amount in your drinks that you expect.

This invisible caffeine leads to:

• Accidental over-consumption
• Poor sleep
• Heightened anxiety
• Energy crashes
• Increased dependence
• Difficult withdrawal
  

Caffeine Control Coffee exists to make caffeine visible, measurable, and adjustable.

Yes — that’s one of the core design goals of the system.
Common patterns include:

Full caffeine in the morning → Low caffeine in the afternoon

Moderate caffeine on workdays → Decaf on rest days

Low caffeine during pregnancy → Occasional moderate days

There is no single correct pattern, only intentional use.

No. We are not a decaf brand.


We are a caffeine-management brand built on specialty coffee quality across the full spectrum of caffeine in coffee.

So while we happen to sell some of the best decaf in the world, we go far beyond just that!

Most people start with:

1. A blend sampler pack, or
2. The 4-Week Caffeine Reduction Plan

Both allow you to explore different caffeine levels and discover what works best for your body and lifestyle.