About Us

At Caffeine Control Coffee, we believe great coffee should fit your lifestyle—not fight it. Whether you need a morning boost, steady energy without the crash, or a smooth, low-caffeine experience, we give you the power to enjoy coffee on your terms—without compromising on flavor.

Meet the Founders

We are Pete Licata, World Barista Champion (2013), and Maria Licata, an experienced coffee professional and competitor.

Pete is a former barista, café manager, and coffee competitor. Maria has worked across various café roles while competing in Coffee in Good Spirits, Cup Tasting, and Barista Championships. With a combined 30+ years in the coffee industry, we’ve dedicated our lives to coffee—now, we’re doing something different.

Our Coffee Journey

Pete’s Story

Pete’s journey began behind the bar in Kansas City, evolving into a quality manager in Hawaii, where he gained extensive insights into coffee, from bean to cup. After winning the World Barista Championship in 2013, he trained baristas worldwide, developed industry innovations, and later led large-scale coffee programs in Melbourne. Through it all, he experienced the highs and lows of caffeine firsthand—energy spikes, crashes, and sleepless nights. It was time for a change.

Maria’s Story

Maria’s path took her from café work in Moscow to Kansas City to Melbourne. She found it difficult to simply cut out coffee with their first child, so when she became pregnant with their second child, Maria re-evaluated her caffeine intake, sparking a new perspective on coffee, health, and balance.

Why We Started Caffeine Control Coffee

Together, we founded Caffeine Control Coffee with one goal: to give coffee lovers clarity on their caffeine intake and control over their energy levels—while still delivering an incredible coffee experience.

Our Mission

Whether you're cutting back, fine-tuning your caffeine intake, or exploring new ways to enjoy coffee, we’re here to help. Because great coffee should fuel your life—while still letting you sleep at night.